The example of the Amazon Prime account, on the Consumer Email List other hand, illustrates how beneficial it can be to maintain a constant rhythm of publishing on TikTok. The Amazon Prime profile publishes an average of 42 new posts a week, which ultimately translates into 2.2 billion views. In contrast, Netflix generates an average of 8.5 videos a week and has to Consumer Email List content itself with 419 million views. Social networks have become an essential communication tool in brand strategy . And although they undoubtedly have many advantages.

It is very common for even companies convinced Consumer Email List of their benefits to encounter obstacles that make their work difficult, slow down their positioning and can cause the opposite effect to what they are looking for . We spoke with Lorena García, CEO of Consumer Email List Comunicazen and expert in digital marketing, about what are the main obstacles that brands encounter in social networks and how to overcome them . Align network strategy with business strategy.

According to Lorena García, one of the main Consumer Email List obstacles that brands encounter is that it is not easy for them to align their content strategy on social networks with their objectives and business strategy . "Many brands begin to share content on social Consumer Email List networks, without stopping to think about what content their client is looking for, or what topics should be the most appropriate depending on the type of audience or the product or service we sell," says Lorena, which in turn, proposes us as a solution: «Before planning a content calendar In social networks, we have to mark a calendar of milestones and objectives of our business.